Client: Cafe Zupas!

Purpose: Interior Marketing/Web site

Café Zupas is a favorite restaurant! I have written stuff for the café walls, Web site, signs, cups, and brochures. If you haven’t tried their food, get yourself to your nearest Café Zupas NOW! Mark Meservy of m creative does all the splendid graphic design.

Zupas
We’re obsessed with Soup and Salad. We’ve searched the world for just the right recipes, with just the right ingredients. It’s all about culture, tradition, and ancestry. And it’s about artistry. Perfection is made from scratch; it’s fresh, homemade and unique. Let our passion for taste and texture be your invitation to join the Zupas’s obsession!

Soup Memories
Sipping our gourmet soups will spring an array of memories. Your grandmother’s kitchen as clam chowder bubbles gently on her ancient stove. Perhaps you return to a springtime café in Paris, or an evening outdoors in Greenwich Village. Where will you go this time?

Salad Talk
Salads are conversation. They can absorb the energy of a first date, or sustain old friends as they catch up. Salads are fun. They can handle group talk with everyone speaking at once or keep you busy while a good story is told. Share a story; make a friend; we’ll take care of the salad.

What Goes in to the Perfect Soup?
There is an order to soup. Our recipes derive from gourmet kitchens around the world. Each unique ingredient is carefully selected and added to the blend at just the right moment, in just the right sequence. Heat is gently applied to the specialty steam kettles and adjusted in perfect measure. Each batch is made from scratch. It’s personal. You’re worth it.

What Goes in to the Perfect Salad?
Salad is all about energy. Fresh ingredients measured and tossed about with abstract certainty. The secret is balance, a splendid harmony among greens, fruits, nuts, proteins veggies and cheese. The dressing must be a perfect flavor blend to compliment and highlight the rest of the salad. A salad properly prepared and dressed is a work of art. You’ll appreciate the difference.

Fondue & S’mores
Dip it. Dunk it. Spin it. Eat it. The new Fondues and S’mores desserts from Zupas are a party. Fork a banana or apple slice and submerge it in a nice bowl of warm caramel or chocolate. But don’t stop there; roll it around in crumbles of white or milk chocolate, Oreos™, Butterfinger™, or cinnamon pecans. Go ahead and close your eyes as you mumble something like “Yum!” And do you love S’mores? The tender melted chocolate making friends with mushy marshmallow and golden graham cracker. Imagine making S’mores without losing your eyebrows.

© 2008 by Shayne Clarke

Client:Kara Chocolates

Purpose: Direct Marketing Piece

Take a chocolate vacation. Slip a fresh Kara truffle in your mouth and close your eyes. Where will you go for the next few moments? Back to 1519 with Hernando Cortez who is sharing “chocolat” with the Emperor Montezuma? Or perhaps to 1657 as a patron of one of the original English Chocolate Houses. Maybe you’re in a rush, so you jump straight to 1876 to Vevey, Switzerland and share Daniel Peter’s new concoction he calls Milk Chocolate.

When you enjoy the smooth sensation of a Kara chocolate, you are taking part in a rich tradition. The industrial age reduced the art of preparing fine chocolate to a by-product of mass production. We have restored the art. We still use copper kettles to heat the chocolate because it distributes the heat evenly. Kara Chocolates are heated three times to ensure perfect consistency. We consider ourselves artisans, not manufacturers. You can taste the difference. And you should do it right now. It’s okay to have another one. You’re on vacation!

© 2008 by Shayne Clarke