Purpose: Direct Marketing Piece
Take a chocolate vacation. Slip a fresh Kara truffle in your mouth and close your eyes. Where will you go for the next few moments? Back to 1519 with Hernando Cortez who is sharing “chocolat” with the Emperor Montezuma? Or perhaps to 1657 as a patron of one of the original English Chocolate Houses. Maybe you’re in a rush, so you jump straight to 1876 to Vevey, Switzerland and share Daniel Peter’s new concoction he calls Milk Chocolate.
When you enjoy the smooth sensation of a Kara chocolate, you are taking part in a rich tradition. The industrial age reduced the art of preparing fine chocolate to a by-product of mass production. We have restored the art. We still use copper kettles to heat the chocolate because it distributes the heat evenly. Kara Chocolates are heated three times to ensure perfect consistency. We consider ourselves artisans, not manufacturers. You can taste the difference. And you should do it right now. It’s okay to have another one. You’re on vacation!
© 2008 by Shayne Clarke
Fresh Ink is my writing, consulting, and video production business. I started Fresh Ink, L.C. in 1995. Since then, Fresh Ink has had seasons of full-time and part-time attention.
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