Presentation Script for Trade Show Presentation

Client: Vinca Corporation
Purpose: Presentation Script for Trade Show Presentation

SCOTT

Good Morning, my name is Scott Florence, and I am the Director of Marketing for Vinca Corporation, the data protection company. Is everybody having a good time at PC Expo? Great! We’re going to have some fun today, because today we’re going to talk about money. Does anyone here like money?

THE CROWD FREAKS OUT, PEOPLE STAND, CHEER AND LOOSEN THEIR DENTAL WORK.

SCOTT

Good. Here ma’am. Have a dollar bill.

HANDS A DOLLAR BILL TO A WOMAN WITH LOOSENED DENTAL FIXTURES OR SOME OTHER EXCITED PERSON.

SCOTT

See I told you we were going to talk about money. Except we’re going to talk about money being wasted.

WADS UP A DOLLAR BILL AND THROWS IT WITHOUT CONCERN INTO THE AUDIENCE.

SCOTT

We’re going to talk about the money that is wasted when a network goes down.

WALKS OVER TO A SHREDDER AND SHREDS A FEW FAKE DOLLAR BILLS AS HE CONTINUES TALKING.

Because if (or when!) the network goes down, people start wasting money.

SHRED, SHRED

SCOTT

Money is spent as everyone is scurrying about trying to figure out why it went down, and getting a new server back up and the backup files restored. And money is lost as the opportunity for more sales goes on hold.

That’s why Vinca is in business. Our job is to make your job easier. To keep your business running as normal in the “unlikely event” of a Server Failure. Our job is to return your blood pressure to a reasonable level.

TO MAN OR WOMAN IN THE CROWD:

Madge, you didn’t know Vinca was a health product did you? Of course you must also, get plenty of exercise, and eat a complete breakfast of high fiber grains, and don’t purchase anything from infomercials. [Disclaimer].

Ok, let me describe a scenario for you.

TO MAN OR WOMAN IN THE CROWD:
Horace, come on up here and help me with something. Here’s a dollar for your efforts. Are you responsible for keeping your Server running in your company?

[Yes= Great you’ll be just fine. NO= Well you are now. ]

Because you are now head Server Master for Capital Markets INC. A very large and important company. Even a corporate sponsor for the games here in Atlanta.

It’s Saturday morning. Your day off. Do you get Saturdays off? You do now. It’s Saturday morning and you are fishing. The stream is perfect the fish are rising like mountain perfume from a flowered meadow.

SCOTT PUTS FISHING VEST AND COL. BLAKE (FROM M*A*S*H) FISHING HAT ON HORACE.

And of course you have your pager on, because ever since you got this job they surgically implanted this to your hip. So there you are casting with a whipper- wolly, a fly you tied yourself.

[SCOTT HELPS HIM WITH HIS CAST.]
And your hip goes off, that is your pager starts to vibrate. You grab it and quickly read the message:

SCOTT

(WITH THE VOICE OF THUNDER)

SERVER DOWN!

What is the first thing that enters you mind? (What is the first thing that enters your waiters?) Horace your palms are sweating, your eyes are dilating, you’re loosing focus. This is just an example. I’m sure your server is just fine, back at your real office!

TO THE CROWD:
When I said the words SERVER DOWN! Did heart rate accelerate? Was your blood racing a little faster? How about your stomach? Did it secrete additional stomach acid?

Wouldn’t it be great if the next thing your pager said was SERVER DOWN, BUT VINCA STANDBY SERVER UP AND RUNNING? Standby Server up and Running. Wouldn’t that be a nice thing to know when you were that far away from the office? Wouldn’t it be great to know that most people didn’t even know the network went down?

This scenario we just went through actually happen to one of the users of Standby Server from VINCA.

Let’s now take a few minutes and tell you exactly how Standby Server works, so you don’t waste your budget and blood pressure on Server restoration.


SPECIFIC DETAIL ON HOW IT ALL WORKS

SCOTT

Ok, what have we talked about here today? We talked about money and how you might be wasting money on server downtime. Money that you could use somewhere else in your department, or someone else could use in other departments of the company. We also talked about occupational safety. Because if your server goes down and someone in Sales or the Executive offices looses “the big deal” someone’s occupation is now longer safe! Remember the name Vinca! Which is Latin for “making your job easier and giving you more time to fish!” Thanks for dropping by our booth today. We hope you enjoy the rest of the show.

© 2008 by Shayne Clarke